P3 Development Group Website by Three Track Mind

INSIGHT

P3 Development Group, a company based in Milwaukee, Wisconsin, needed a new look and feel to impress their new partner and potential clients in a hurry. Their outdated website was built using untidy code several years ago and needed to more accurately represent the level of sophistication and quality of services provided to attract new business.

BRAND

Through a content audit and analysis, it became clear that P3 Development Group needed content with more specificity to create a solid position to support their brand. A human-centered focus, the content needed a human-centered voice to support their brand story.

MODEL

We worked with P3 Development and their logo designer to develop a color palette and typefaces that work together. We carefully placed existing photography from previous projects to create a juxtaposition of show and tell. We developed a WordPress website modifying a foundational responsive theme to fit their needs and set up social media profiles to get them going.

AUDIENCE

P3 Development Group impressed their friends, colleagues and potential clients at their upcoming networking event. They landed several lucrative contracts within 60 days of launching the new website.